Scaling Conversions with High-Impact PPC Campaigns for Sophy Leicester

By refining ad targeting, optimizing keyword strategy, and improving ad creatives, we delivered more qualified leads at a lower cost-per-click, driving consistent growth for Sophy Leicester’s business.

Project Overview

Sophy Leicester is a charming venue provider offering spaces for parties, birthdays, meetings, and more. They cater to individuals and groups seeking a unique and welcoming atmosphere to host their special occasions in Leicester UK.

Challenges

Cosy Club faced challenges in reaching their target audience within the competitive venue hire market. Potential customers searching for venue hire online might not be aware of Sophy Leicester’s unique offerings.

Our Solution

To address these challenges, we implemented a strategic PPC campaign on Google Ads that incorporated the following elements:

01.

Keyword Research

We conducted in-depth keyword research to identify relevant search terms and phrases people use to find venue hire online. This included keywords related to specific event types (e.g., birthday party venue, meeting space rental), locations (targeting areas where Sophy Leicester operates) etc.

02.

Compelling Ad Creation

We crafted captivating ad copy that highlighted Sophy Leicester distinct charm and suitability for various event needs. The ads likely included strong calls to action encouraging users to visit the Sophy Leicester website for bookings.

03.

Landing Page Optimization

We ensured Sophy Leicester’s landing pages for event rentals were optimized for conversions. This likely involved providing clear information on available spaces, pricing, booking procedures, and high-quality visuals showcasing Sophy Leicester's inviting atmosphere.

04.

Conversion Tracking & Reporting

We implemented conversion tracking to analyze the effectiveness of the campaign and identify areas for improvement. This allowed us to track how many clicks resulted in actual venue booking inquiries or reservations.

Results

Our Google Ads PPC campaign got significant results for Sophy Leicester.

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Clicks

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Total Cost

Leads Generated

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Cost per Conversion

Clicks: 2,400 clicks
Cost: £1,560
Conversions: 96 conversions
Cost-per-Acquisition (CPA): £16.25 (Cost / Conversions).

Overall, the PPC campaign successfully generated a significant number of qualified leads for Sophy Leicester at a reasonable cost, resulting in more than 200% return on investment [ROI].

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SERP Venture completely transformed our online presence. Within six months, our website moved from obscurity to ranking on the first page of Google for multiple competitive keywords. Their detailed SEO strategies and regular updates kept us informed every step of the way. We’ve seen a 150% increase in organic traffic, and our leads have more than doubled. SERP Venture has been a game-changer for our business!

Julia M Chief Executive Officer

The results we achieved with SERP Venture’s Google Ads management were beyond our expectations. They built highly targeted campaigns that immediately boosted our website traffic and generated quality leads. Their attention to detail and focus on ROI ensured that every dollar spent delivered value. Thanks to their expertise, we’ve experienced a 40% increase in conversions and significantly improved our cost-per-click.

David J Owner Elite Home Renovation

Partnering with SERP Venture for Meta Ads has been one of our best business decisions. They understood our audience perfectly and created ad campaigns that resonated. The engagement on our Facebook and Instagram pages skyrocketed, and we saw a 30% jump in online sales within just three months. Their ability to balance creativity with data-driven strategies is truly impressive.

Sarah Founder, Lifestyle Boutique

Results-driven digital marketing agency specializing in SEO, PPC, social media marketing, and web development. We help businesses of all sizes enhance their online presence, connect with their audience, and achieve measurable growth through strategic, data-driven solutions.

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